Twelve Ways to Create Barriers to Competitors
Harvard Business Review
MAY 20, 2011
Here are some twelve routes to real barriers the last six of which involve the brand. A high investment protected brands like CNN, ESPN, and Kirin's Ichiban for many years. experience, its culture celebrating weirdness, and its 24/7 call center that will even find an open pizza shop presents a high bar. Brand networks.
15 
Let's personalize your content