Brand, Henderson and Loyalty - Leadership Digital

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Brand

Henderson

Loyalty

Twelve Ways to Create Barriers to Competitors

Harvard Business Review

MAY 20, 2011

Here are some twelve routes to real barriers the last six of which involve the brand. A high investment protected brands like CNN, ESPN, and Kirin's Ichiban for many years. Brand networks. Brand equity. Brand loyalty. Branded differentiators. I would be interested in examples of others. Investment.

Aaker

Aaker Henderson Brand Competitive Advantage

Unilever’s Big Strategic Bet on the Dollar Shave Club

Harvard Business Review

JULY 28, 2016

Filling out its brand portfolio. The most natural explanation is one that would fit Unilever’s recent pattern of re-shuffling its categories and brands. ” More specifically, male grooming is Unilever’s largest growth driver, according to Chet Henderson, Unilever’s VP of Insight, Personal Care.

Business Model

Business Model Retail Brand Henderson

Twelve Ways to Create Barriers to Competitors

Unilever’s Big Strategic Bet on the Dollar Shave Club

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