Brand Co-Opetition Management Technology 
Harvard Business Review
APRIL 6, 2016
For instance, the cost of building and equipping a leading-edge semiconductor fab has climbed to $7 billion, as the technology required to make more advanced chips is getting more complex. In many industries, the capital required to build an asset of minimum efficient scale is growing. Dual asymmetrical joint venture.
Harvard Business Review
FEBRUARY 10, 2014
From the WordPerfect-Novell acquisition that led to bankruptcy, to the misfires of the Target-Neiman holiday experiment, it’s clear that despite the plethora of management literature on how to launch a successful partnership, collaborations often go bust. As management professors Adam M. There [are] lots of co-opetitions.”.
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