Don’t Trust Your Company’s Reputation to the Quants
Harvard Business Review
AUGUST 4, 2014
Vision and leadership. The top 10 in the most recent Harris ranking are for the most part brands that consumers do business with directly, such as Amazon, Coca-Cola, and Whole Foods. Emotional appeal. Products and services. Financial performance. Workplace environment. In fact, the equations can overlook or mask fragility.
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