How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Store displays, user reviews, and expert employees with firsthand experience all play a role in building the confidence that is critical to a purchase. This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you.
8 
Let's personalize your content