Reframe Your Strategy to Avoid Hidden Biases
Harvard Business Review
AUGUST 31, 2011
These biases arise from what Kahneman and his long-time research partner Amos Tversky call framing. One example is casting the challenge for strategy as defeating competitors — the perennial use of warfare, martial arts, and chess analogies being one expression. The result? These will often be the ones that appeal less.
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