Brand, Tactics and Tourism - Leadership Digital

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Brand

Tactics

Tourism

How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business Review

SEPTEMBER 17, 2018

People are inundated with different brands as they stroll through the streets, scan through their social media newsfeeds, and binge television. Or consider Great Britain’s tourism campaign. This occurs when customers believe they know every facet of a product or brand so well that they have a special, unique relationship with it.

Productivity

Productivity Products Reis Film

Change Management Is Becoming Increasingly Data-Driven. Companies Aren’t Ready

Harvard Business Review

OCTOBER 23, 2017

We are working with a large travel and tourism firm to introduce a system for real-time employee feedback. The real-time feedback means we will learn very rapidly how communications or engagement tactics have been received, thus optimizing our actions in days rather than weeks, as might be the case with traditional approaches.

Company

Company Management Metrics Tools

How Customers Come to Think of a Product as an Extension of Themselves

Change Management Is Becoming Increasingly Data-Driven. Companies Aren’t Ready

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