Budgeting Career CRM Technology 
Harvard Business Review
APRIL 15, 2013
Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Last year, Gartner predicted that by 2017, the CMO''s technology budget will exceed the CIO''s. Information & technology Marketing Social media' How could this be?, Shouldn''t CMOs and all marketers be shocked by this?
Harvard Business Review
DECEMBER 13, 2017
PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. Pro: Breakthrough technology can offer customers things they didn’t even know they needed.
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