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The Right Way to Present Your Business Case

Harvard Business Review

JULY 21, 2014

a company specializing in presentations and corporate messaging workshops. Mason decided to pitch a total rebranding — a new logo, new tagline, and new copy and photography for ads and communications — to the new executive team brought in to prep the company for an IPO. An 8-fold increase in the marketing budget. The price tag?

IPO 9
IPO Audience Chief Information Officer Case Study 9
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Enabling the Natural Act of Entrepreneurship

Harvard Business Review

APRIL 10, 2013

For example, it is nearly impossible for scaling ventures in many countries, including Brazil and Denmark, to count on an IPO for a successful exit. Having startup policies without taking care of access to IPO markets is like having a fast new ramp onto a pot-holed dirt road. At an entrepreneurship ecosystems workshop I ran in St.

Entrepreneur 8
Entrepreneur IPO Incentives Venture Capitalist 8
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