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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

This perspective is a shift from existing strategy perspectives as it affects nearly every major decision a company makes, from growth initiatives, portfolio strategy, and M&A opportunities to its approach to budgeting and cost cutting. SD : Why now? The leading companies are getting out in front of this trend.

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Why Multinationals Are Doubling Down on Russia

Harvard Business Review

While the middle class has been eroded by currency depreciation and recession, the Russian consumer remains technologically savvy, interested in quality Western brands, and able to spend. And prior to the latest economic challenges, its middle class was estimated to account for as much as 60% of the total population.