Why CRM Projects Fail and How to Make Them More Successful
Harvard Business Review
DECEMBER 20, 2018
But in my work with clients, when I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. The numbers ranged from 18% to 69%. The result?
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