Business Model Company Innovation Reis 
Harvard Business Review
DECEMBER 25, 2013
While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a wholly different business model: selling their product before it exists.
Harvard Business Review
SEPTEMBER 12, 2012
The companies thriving today are operating by a new set of rules — Social Era rules. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. The #SocialEra ebook releases today , and discusses this shift in focus, which has profound implications for business and for how all of us work and lead.
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