Business Model Cost Center Marketing Strategy Technology 
Harvard Business Review
JULY 16, 2014
Recently I’ve been having a very hard time talking to students, executives, and business leaders about information technology. The “IT” label is part of the glass ceiling that has limited business technologists for decades. With the cloud, business units can take responsibility for their own technology. No problem.
Harvard Business Review
FEBRUARY 7, 2018
Vail Resorts remade their entire marketing strategy with a program called EpicMix. We suspect that the nature of their products, culture, and business model leads them to more of a usage mentality. These changes fundamentally require rethinking strategy, organization, investment, and measurement.
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