Bridging the Gap Between Marketing and IT
Harvard Business Review
MARCH 18, 2016
One of the common divides is that the former is focused on adopting the latest technologies, while the latter is focused on governance, security, and enterprise architecture. Collectively: What is the cost benefit to the organization, and how quickly can we show ROI? How can we not only keep pace but innovate and lead?
8 
Let's personalize your content