3 Ways Marketing Organizations Can Make Data More Actionable - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE
Harvard Business Review
AUGUST 9, 2016
Just because marketing managers and analytics teams all have access to the same data sets and use the same tools doesn’t mean everyone “gets” the story that the data is telling. Marketing Analytics Can Improve the Customer Experience. Does Your Company Have a Data Science Strategy? Creating Customer Value by Harnessing Data.
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