Call Center COO Leadership P&L 
Surviving Leadership
OCTOBER 29, 2018
I also truly appreciated some of the business practices that leadership followed that I have missed in other organizations, including ones highlighted in McCord’s book. At this meeting, employees heard from the CEO, CHRO, General Counsel, COO, CFO, CMO, and any business leaders spearheading a major initiative.
Harvard Business Review
AUGUST 5, 2014
To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership. To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth.
Expert insights. Personalized for you.
58 
Let's personalize your content