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More Human: My Journey To The Heart Of Great Leadership (Part 1)

Terry Starbucker

Leadership is one of my life’s great passions – and I’m pleased to share with you my journey (in three parts in 3 weeks) to what I consider to be the heart of great More Human leadership – the success trifecta. Along the way I learned SO many things about leadership, because I had the honor of actually DOING it.

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Even “bad” cultures get some things right

Surviving Leadership

I also truly appreciated some of the business practices that leadership followed that I have missed in other organizations, including ones highlighted in McCord’s book. At this meeting, employees heard from the CEO, CHRO, General Counsel, COO, CFO, CMO, and any business leaders spearheading a major initiative.

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The Rebirth of the CMO

Harvard Business Review

To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership. They also worked with the call center and IT to create a “chat live” button to make it easier for customers to complete forms online before they drifted off to a competing site.

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Case Study: How Much Should a New CEO Shake Things Up?

Harvard Business Review

Erkan Malas was FDM Turkey’s COO, and from the start he had chafed at Sena’s appointment and approach. Will we all be working out of call centers or supermarket kiosks next year? ’ Which was funny, because Erkan said the exact same thing to me last week!” ” Sophie didn’t look surprised.