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A Step-by-Step Plan to Improve CMO-COO Collaboration

Harvard Business Review

The CMO and COO are the natural partners for turning this around. ” While the CMO and COO have a good track record of collaborating in certain areas, a certain tension has long defined the relationship. Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1.

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Even “bad” cultures get some things right

Surviving Leadership

At this meeting, employees heard from the CEO, CHRO, General Counsel, COO, CFO, CMO, and any business leaders spearheading a major initiative. This would include a day spent with an installation tech and a day spent with a call center agent – preferably, in a market other than your own.

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More Human: My Journey To The Heart Of Great Leadership (Part 1)

Terry Starbucker

I was hired by a multi-millionaire entrepreneur to be the COO of a 600,000 customer cable company. I knew the new suit really “fit” the day I sat in my office and decided to personally meet face to face with 87 people we had decided to lay off in a call center consolidation. I did that for 5 years, and then fate intervened.

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The Rebirth of the CMO

Harvard Business Review

Point solutions, such as focusing on the call center, the store, or the website, no longer cut it in a multichannel environment, not when delivering excellent customer journeys can increase revenues up to 15 percent and cut costs by up to 20 percent.

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Case Study: How Much Should a New CEO Shake Things Up?

Harvard Business Review

Erkan Malas was FDM Turkey’s COO, and from the start he had chafed at Sena’s appointment and approach. Will we all be working out of call centers or supermarket kiosks next year? ’ Which was funny, because Erkan said the exact same thing to me last week!” ” Sophie didn’t look surprised.