A Step-by-Step Plan to Improve CMO-COO Collaboration
Harvard Business Review
JANUARY 28, 2015
The CMO and COO are the natural partners for turning this around. ” While the CMO and COO have a good track record of collaborating in certain areas, a certain tension has long defined the relationship. Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1.
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