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A Step-by-Step Plan to Improve CMO-COO Collaboration

Harvard Business Review

JANUARY 28, 2015

Coordinating the infrastructure, technology, and messaging in a way that appears seamless and fluid to the customer is, to be blunt, a logistical nightmare. The CMO and COO are the natural partners for turning this around. Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1.

COO

COO Planning Metrics Call Center

The Rebirth of the CMO

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L

P&L Banking Marketing Call Center

Leadership Digital

A Step-by-Step Plan to Improve CMO-COO Collaboration

The Rebirth of the CMO

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