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Remove Call Center Remove COO Remove Operations Remove Technology
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A Step-by-Step Plan to Improve CMO-COO Collaboration

Harvard Business Review

JANUARY 28, 2015

Coordinating the infrastructure, technology, and messaging in a way that appears seamless and fluid to the customer is, to be blunt, a logistical nightmare. The CMO and COO are the natural partners for turning this around. If it’s all about the operations then you lose sight of the customer. But getting it right pays off.

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COO Planning Metrics Call Center 8
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The Rebirth of the CMO

Harvard Business Review

AUGUST 5, 2014

Talk about how complex marketing has become is very much in vogue, but there’s much less discussion about the operational (and diplomatic) muscle CMOs need in order to get things done. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle.

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P&L Banking Marketing Call Center 9
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