Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance
Harvard Business Review
MARCH 21, 2018
If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. Maslow sought to map the psychological needs of humans and their motivations.
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