The Big Picture of Business – Business Lessons to be Learned from the Enron Scandal
Strategy Driven
MARCH 11, 2011
In their marketing, accounting and auditing firms claim to be full-service business advisors, in order to get business. There was a conflict of interest in alliance with Enron…not objective enough. Overt marketing hype led to an unwatchful marketplace…which always wakes up to the realities of business eventually.
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