How IBM's Sam Palmisano Redefined the Global Corporation
Harvard Business Review
JANUARY 18, 2012
He cajoled, pushed, and pulled the company into a client-centric, agile structure able to customize delivery of IBM's software assets, hardware assets, and intellectual property. He also forced partners and distributors to commit in writing to uphold IBM's strict ethical standards. Palmisano once said, "The CEO is not the brand!
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