How IBM's Sam Palmisano Redefined the Global Corporation
Harvard Business Review
JANUARY 18, 2012
They are innovating in ways that create virtuous circles for a generation or more." He was comfortable making smart bets to position IBM for decades-long growth, such as creating the Emerging Business Organization to incubate new businesses and shield them from P&L pressures. Palmisano once said, "The CEO is not the brand!
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