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3 Entrepreneurs Who Made It Their Mission to Lower Health Care Costs

Harvard Business Review

Or so he thought, until one interaction changed the trajectory of his career. Vijay Govindarajan Ravi Ramamurti. Competitors used the expensive CCD technology for cameras. But Forus placed its bets on the lower cost CEMOS technology which the mobile phone industry embraced. His life was set. Further Reading. Add to Cart.