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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

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All Hail the Generalist

Harvard Business Review

The logic is straightforward: learn more about your function, acquire "expert" status, and you'll go further in your career. To advance in one's career, it was most efficient to specialize. Consider the Miami condo market, which has rebounded quite nicely since 2008 on the back of strong demand from Latin American buyers.

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