Speak To The Heart To Lead Change
Tanveer Naseer
MARCH 17, 2015
In “ The Heart of Change ”, John Kotter and Dan Cohen discuss a study they conducted with Deloitte Consulting about the nature of change. Using other people’s backstory as a frame for your message can be a powerful way to unlock hearts quickly and move them to action. In a business setting, a logical argument is expected, of course.
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