Career Marketing Merchandising Sports 
Harvard Business Review
JUNE 1, 2015
.” So in 2010, after a successful 18-year-career in high-tech PR, she quit her job to launch Stripedshirt , a company selling fashionable, feminine shirts in team colors. Mid-Career Crisis. The third lesson, which was probably the biggest, is that marketing alone does not a company make. You and Your Team. A lot of things.
Harvard Business Review
MARCH 23, 2015
And while the differences are aplenty between college basketball and professional hoops, this sports season got us thinking about the business of athletics. Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion.
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