Remove CEO Remove Core Competence Remove Market Segmentation Remove Parcell
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Google, Don't Choose Micromanagement

Harvard Business Review

For the purpose of this discussion, I want to assume the core competency, the "why" of the business, is known.). Google's founders knew before they launched that they were entering a highly competitive market segment. That's all stuff CEOs are expected to do. This impulse is instinctive. Make tough trade-offs.