How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
I am the cofounder and CEO of BioLite. With valuable learnings from the solar salesmen, we began the search to build our own dedicated team of salespeople to help us “open up shop” across each region of operation. Customers show up regularly to take out loans, arrange payments, and track their finances.
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