Make It Easy for Decision Makers to Approve Your Deal
Harvard Business Review
JANUARY 16, 2015
CEO, President, COO (Top Dogs): These highest order decision makers are the big picture thinkers. CSO, CFO, CIO, IT, Ops (Practice Leaders): Typically, these decision makers run cost centers as opposed to generating revenue. So how do you reduce professional risk for the decision maker and get your deal done?
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