Chemicals Goal Marketing Stress 
Michael Lee Stallard
JANUARY 5, 2015
How do those who achieve their goals keep going, even when they feel like giving up? Some programs, such as Weight Watchers, recognize this and tap into the power of human connection, encouragement, support and accountability to increase participants’ likelihood of achieving their goals. So what’s the secret to success?
Tanveer Naseer
JUNE 12, 2018
Testosterone, the hormone that helps regulate dominance, confidence, aggression concentration, mood and energy plays a role here as does cortisol, the hormone released in response to stress. This suggests that endocrinal functions that regulate the autonomic central system are actually regulated by the conscious control of stress levels.
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