The Right Way to Present Your Business Case
Harvard Business Review
JULY 21, 2014
Mason decided to pitch a total rebranding — a new logo, new tagline, and new copy and photography for ads and communications — to the new executive team brought in to prep the company for an IPO. An 8-fold increase in the marketing budget. Marketing was a bit of a nebulous concept for the executive team,” he says. The price tag?
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