How Amazon Trained Its Investors to Behave
Harvard Business Review
JANUARY 30, 2013
In March 2000, Barron's reported that 51 Internet companies were burning cash so fast that they'd be broke by the end of the end of the year. That opportunistic approach to financial markets has defined Amazon since it went public in 1997. billion bond issue just before the debt-market meltdown of autumn 2008. Nice timing, huh?
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