Great Books That Grow You: Influence: The Psychology of Persuasion
Rich Gee Group
APRIL 13, 2023
Unpacking the Science Behind How We're Convinced and How to Use It Ethically As social creatures, we often seek shortcuts to navigate our complex world. These shortcuts, or mental heuristics, help us make decisions quickly and efficiently. Social Proof We often look to others for cues to behave or decide in uncertain situations.
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