CIO Early Adopters Marketing Resistance 
Harvard Business Review
APRIL 15, 2013
Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?
Harvard Business Review
APRIL 8, 2014
Given the success of the program in 2013, IBM’s CIO decided to invest $7 million to expand iFundIT in 2014. It will surely meet resistance. Over 1,000 IBMers participated from 30 countries, applying to get part of the seed fund of $300,000. 160 projects were submitted and 20 reached their funding targets ($10,000-$30,000).
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