Remove Co-Opetition Remove Fixed Costs Remove Marketing Remove Strategy
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Joint Ventures Reduce the Risk of Major Capital Investments

Harvard Business Review

A company sets up a joint venture with a partner that has complementary assets and capabilities, in order to limit up-front investments, speed up market entry, and reduce risk. The question is what investment strategy a given company should follow: don’t invest, invest alone, or coinvest? Benefits and risks of co-opetition.