IBM at 100: How to Outlast Depression, War, and Competition
Harvard Business Review
AUGUST 8, 2011
Throughout the 1920s, and even in the midst of the Great Depression in the early 1930s, he kept the company focused on what was then cutting-edge tabulation — the punch card machine — pouring profits back into research and development. Know your customers intimately. Stay committed to your core values, no matter what.
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