CO2
NOVEMBER 17, 2011
When helping clients with strategic plans and business model generation, I encourage them to choose one of three paths. 3) Customer Intimacy – Best Overall Solution. 3) Customer Intimacy – Best Overall Solution. Customer intimacy often gets confused with customer satisfaction.
Harvard Business Review
AUGUST 8, 2011
had big plans for the company. Newly appointed CEO Lou Gerstner logged thousands of hours visiting customers, industry experts and analysts. He then set about transforming the company to rekindle IBM's historic commitment to customer intimacy, to make the organization much more integrated, and to streamline operations.
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