CO2

NOVEMBER 17, 2011

These paths are clearly and effectively outlined by Fred Wiersema and Michael Treacy in The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market : 1) Operational Excellence – Lowest Cost. 2) Product Leader – Best Product or Service. 3) Commit, commit, commit!

Customer Intimacy 74

Customer Intimacy Wiersema Strategic Planning Commitment 74

N2Growth Blog

JULY 6, 2016

If you do this, you’ll likely to inspire your clients to grow a fondness for your commitment to their cause – whatever that cause may be. To close, every business aspires to become indispensable to their customers. Here are 5 tips to improve your odds: Put Your Clients First: This is an easy principle to embrace.

Customer Intimacy 170

Customer Intimacy Tips Commitment Article 170

Harvard Business Review

AUGUST 8, 2011

IBM began as a computing and tabulation company, selling an array of products, including meat slicers, scales, employee time-keeping systems, and other goods. Launched in August 1981, the IBM PC was an extraordinary triumph — in the first full year of production, the company's microcomputing revenues topped $500 million.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14