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Can We Reverse The Stanford Prison Experiment?

Harvard Business Review

When I met for lunch with Dr. Phil Zimbardo , the former president of the American Psychological Association, I knew him primarily as the mastermind behind The Stanford Prison Experiment. I asked Zimbardo, "Can you reverse the Stanford Prison Experiment?". But is the opposite true? We actually already know the answer: Positive Tickets.

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Ethics for Technologists (and Facebook)

Harvard Business Review

Ongoing organizational learning is essential — but does that justify treating selected customers and clients as virtual lab rats or guinea pigs? Everyone online can—if they want to make the effort—become an amateur Asch , Skinner , Zimbardo , Pavlov , Ariely , Kahneman and/or Vernon Smith.

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