Competitive Advantage COO Leadership Technology 
Tanveer Naseer
APRIL 1, 2014
State of the art management and leadership techniques are continually evolving. Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results.
Harvard Business Review
AUGUST 5, 2014
And that same transparency has radically shortened the shelf life of any new competitive advantage. “We’ll To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership. Deborah DiSanzo, the CEO of Philips Healthcare, was once a CMO.
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