Marketers, Go Back to Basics
Harvard Business Review
NOVEMBER 26, 2012
Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. I recently chatted with Tim Hayden, the SVP of Mobile Strategy at Edelman Digital , a conference where we were both speakers. There's so much that's sexy in social media and in mobile right now," he said. What about gamification?
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