Remove Conference Remove Finance Remove Fixed Costs Remove Marketing
article thumbnail

Does Your Startup Have a Spending Strategy?

Harvard Business Review

You have to consider salaries, marketing budget, office size, technology services, and on and on. Too often, assumptions about the potential market and its clients can cloud our judgement about expenses. In fact, he began to notice that prospects would react negatively to the extravagance of his office, décor, and furnishings.