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The Evolution of Online Auctions: The Future of Buying and Selling Heavy Equipment

Strategy Driven

This transformation has made accessing a wealth of options without geographical constraints easier, providing sellers with a vast audience and buyers with an extensive machinery inventory. These concerns underscore the importance of due diligence in the online auction, emphasizing understanding the risks and how to mitigate them.

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The Key Mistake Undermining Your Pitch

Harvard Business Review

The product manager, who had come up with what he thought was an airtight, iron-clad, compelling and irrefutable business case for launching a fairly clever innovation, completely failed to persuade the impassive CMO. No one should go into an innovation pitch without real information and insight into "What would it take to change your mind?".