Consultative, Customer Intimacy, Development and Project

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Consultative

Customer Intimacy

Development

Project

Start-ups: Before You Launch Your Product, Start With a Service

Harvard Business Review

FEBRUARY 3, 2014

Initially, the company relied entirely on services to get close to customers, understand and address their problems, and in the process generate revenues. Much of what the company learned about its customers in the services mode has been developed into its product, although a good percentage of revenues still comes from services.

Productivity

Productivity Products Customer Intimacy Benchmarking

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

JULY 3, 2015

The idea of “co-creating” with customers has been circulating for years, but until recently few companies effectively exploited its power or understood its contribution to the bottom line. It starts by understanding customers’ affinity with the brands. Your customers are waiting. Four levels of affinity.

CRM

CRM Brand Business Model Intangible Assets

Leadership Digital

Start-ups: Before You Launch Your Product, Start With a Service

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

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