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Morning Advantage: Can Personal Branding Go Too Far?

Harvard Business Review

In this past weekend's New York Times Magazine , Lori Gottlieb takes us into the world of branding consultants for psychotherapists , who help practitioners in the fledgling field tailor their brands to capitalize on niche markets and needs. Slate) From Russia With PR (ProPublica). How Much is a Partridge in a Pear Tree?

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