Community Financing Breathes Life into a New U.S. Manufacturing Firm
Harvard Business Review
FEBRUARY 24, 2012
The way to increase seed- and early-stage financing for physical-product start-ups is to reduce individual investors' risk by improving the quality of due diligence and spreading risk across a larger number of investors. The answer is yes. More than 40 members invested, putting up as little as $10,000 and as much as $500,000 each.
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