Cooper Early Adopters Entrepreneur Leadership 
Leading Blog
DECEMBER 12, 2022
Eisenmann introduces the Diamond-and-Square framework to help aspiring entrepreneurs know whether they have actually identified an attractive opportunity and determine what types of resources are required to successfully capitalize on it. Early adopters and mainstream customers have different needs, and both need to be tested.
Harvard Business Review
JULY 27, 2017
In 2012, one of us — Gregor Gimmy, a California-based serial entrepreneur and former IDEO consultant — accepted a new role at BMW’s corporate R&D headquarters. The prevalent model of startup cooperation in recent years has been corporate venture capital and accelerators (CVC&A).
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