Lafley’s P&G Brand Cull and the 80/20 Rule
Harvard Business Review
AUGUST 4, 2014
Indeed, companies focusing on those 20% customer segments that generate 80% of sales and/or profitability and/or sustainable growth markets and innovate differently from those who seek to serve everyone well. Almost certainly, P&G’s core 80/20 brands will be even more rigorously instrumented and analyzed. innovation.
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